GM: Sr. Data Scientist, CRM
Headquarters: Work From Home – United States
URL: http://gm.com
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI or Austin, TX three times per week, at minimum [or other frequency dictated by the business if more than 3 days].
The Role
The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Marketing Organizations achieve their business goals. The Senior Data Scientist will work as part of this multi-disciplinary team that will be driving solution design, development, and deployment of analytic models in support of marketing strategies. They are knowledgeable in methodology and practice of marketing analytics with an emphasis on inferential and prescriptive methods. This individual has experience with website, email, and media measurement.
This person will work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy. This senior data scientist will assist in the research and development of advanced marketing models, drawing insights, and creating scalable products across owned & paid channels. They will be part of a team focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs
What You’ll Do
- Work on a diverse, cross-functional team (technical and non-technical) to help implement high-impact, data-driven solutions to address business challenges in the vehicle brand marketing teams, ensuring that project deliverables fulfill business needs and timing.
- Possess contextual business knowledge and functional domain expertise in the advertising and media space as well as familiarity with marketing media measurement techniques including site/clickstream measurement, A/B testing, and various industry measurement media platforms.
- Partner with CRM, Marketing, and Data Science teams to design and execute advanced measurement frameworks that evaluate campaign effectiveness, incremental revenue impact, and consumer engagement across lifecycle stages.
- Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems: preprocessing multisource data; and presenting complex information using data visualization techniques.
- Demonstrate an ability for using data, analytics, and insights driving business-impact.
- Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
- Effectively communicate through telling a succinct, data-driven story in any forum, tailoring delivery to a wide range of stakeholder levels from analyst to senior executive.
- Apply advanced modeling and analytics techniques to optimize campaign targeting, channel strategy, and customer journey orchestration.
Your Skills & Abilities (Required Qualifications)
- 5+ years of experience as a data Scientist or in a related role, developing, deploying, and monitoring performance of large analytic data sets and machine learning based models
- 2+ years of experience working with CRM, marketing analytics, or lifecycle management.
- Expertise with fundamental statistical concepts and considerations for selecting an appropriate modeling technique.
- Expertise with statistical concepts and methods for campaign measurement, including uplift/net lift modeling, treatment/control designs, and causal inference.
- Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages.
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
What Can Give You a Competitive Advantage (Preferred Qualifications)
- Master’s Degree or Ph.D. in Marketing Science, Econometrics, Statistics, Psychometrics, (Bio)Statistics, Applied Mathematics, Operations Research, or another quantitative field.
- Experience with cloud compute platforms such as Azure with Databricks experience being especially valuable.
- Familiarity with advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression.
- Prior experience with paid, earned, and owned media and/or marketing analytics
Compensation:
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The expected base compensation for this role is: $130,800 – $211,200. Actual base compensation within the identified range will vary based on factors relevant to the position.
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Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
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Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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About GM
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Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we’re looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
To apply: https://weworkremotely.com/remote-jobs/gm-sr-data-scientist-crm
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