Outsource Access: Virtual Assistant – CRM Specialist
Headquarters:
URL: http://outsourceaccess.com
This is a remote position.
CRM Strategy & Campaign Execution
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Plan, build, and execute segmented email campaigns — including drip sequences, win-back, re-engagement, upsell/cross-sell, and retention flows.
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Define and manage key trigger points (e.g., post-purchase, birthdays, event follow-ups, cart abandonment) to optimize the customer journey.
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Develop and automate lead nurturing workflows and personalized communication across the sales funnel.
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Serve as the main CRM contact for franchisees, ensuring clear, accurate, and timely messaging at every stage of the franchise lifecycle.
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Craft, proof, and deliver on-brand content such as newsletters, announcements, and promotional campaigns.
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Differentiate messaging for customers, prospects, and franchisees while maintaining consistent tone and alignment with brand goals.
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Track and present campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
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Maintain a communications calendar to ensure smooth rollout of key updates, launches, and initiatives.Database Management & Segmentation
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Maintain a clean and organized CRM database — removing duplicates, validating emails, and managing unsubscribes.
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Build and refine custom audience segments based on demographics, purchase behavior, engagement level, or location.
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Utilize predictive segmentation and scoring models (e.g., RFM, churn probability) to identify and target high-value prospects.
Content & Collaboration
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Collaborate with content, design, and social teams to produce compelling emails with strong copy, visuals, and calls to action.
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Coordinate with operations and franchise teams to include promotions, events, and location-based updates in campaigns.
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Ensure all communications are visually engaging, accurate, and aligned with overall marketing objectives.
Automation & Tools
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Set up, optimize, and manage CRM and email marketing platforms such as Klaviyo, HubSpot, Mailchimp, or ActiveCampaign.
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Use tools like Canva or Adobe Photoshop to create or enhance visuals for newsletters and email templates.
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Integrate CRM systems with e-commerce, booking, event, or POS platforms to sync customer data and trigger automated communications.
Analytics & Reporting
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Track and analyze campaign performance metrics — open rates, CTR, conversions, bounce/unsubscribe, and retention.
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Report regularly on ROI, customer retention, CLV growth, and engagement trends.
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Maintain and update the FAQ and knowledge base, ensuring accurate, personalized, and up-to-date content for internal and external users.
Requirements
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2–4+ years of proven experience in CRM, email marketing, or marketing automation, with a strong track record of managing campaigns from strategy to execution.
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Hands-on expertise with at least one major CRM or email automation platform — such as Klaviyo, HubSpot, ActiveCampaign, or Mailchimp.
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Deep understanding of segmentation, customer journey mapping, A/B testing, and campaign optimization.
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Excellent copywriting and editing skills, with the ability to craft engaging, brand-aligned content that drives clicks and conversions.
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Strong analytical mindset with experience tracking and interpreting metrics such as open rates, CTR, conversions, retention, and LTV to guide strategy.
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Effective project management skills, able to coordinate multiple campaigns, timelines, and stakeholders simultaneously.
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Knowledge of email deliverability, list hygiene, and compliance standards (CAN-SPAM and other best practices).
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Exceptional attention to detail, ensuring every email is proofed for links, images, and formatting consistency across devices and email clients.
Benefits
- Health and Wellness: Comprehensive HMO coverage for you and your dependents.
- Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
- Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
- Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
- Government Benefits: Full support for required government benefits.
Supplemental Pay Types
- 13th Month Salary: A festive bonus to celebrate the year’s hard work.
- Overtime Pay: Compensation for your extra effort and time.
- Night Differential: Additional pay for working late hours or shifts.
- Incentives: Performance-based incentives to reward your contributions and achievements
To apply: https://weworkremotely.com/remote-jobs/outsource-access-virtual-assistant-crm-specialist
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